Abacus Insider

Millennial Moms – All Grown up and Ready to Spend

  • CANADIAN MILLENNIALS

JUL31

MILLENNIAL MOMS – ALL GROWN UP AND READY TO SPEND

For some reason, this week we can’t help but think about Millennial Moms. Yep, Millennials are in their 30’s, 20s and there are more on the way. We grow up fast and we are starting families of our own. This recent Forbes article, All grown up and ready to spend: Millennial Moms shares…

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Pot Politics: Is marijuana legalization a vote getter?

  • POLITICS & PUBLIC AFFAIRS

JUL30

POT POLITICS: IS MARIJUANA LEGALIZATION A VOTE GETTER?

There has been quite a bit of discussion (here, here, here, and here) in the media about Justin Trudeau’s recent announcement that he would legalize marijuana use in Canada. A lot of the reaction to his announcement is speculation about whether it will have a positive effect on Liberal…

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Millennials and Savings: Is Starting Early Savvy, or Just Necessary?

  • BUSINESS & FINANCE
  • CANADIAN MILLENNIALS

JUL25

MILLENNIALS AND SAVINGS: IS STARTING EARLY SAVVY, OR JUST NECESSARY?

A recent article published in the Financial Post on July 22, suggests that Millennials are saving at a much younger age than other generations.

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While the article correctly identifies that Millennials face financial pressures not experienced by other generations, including higher tuition…

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If you aren’t mobile, I don’t want you! – Millennials; Unloyal to Loyalty Cards

  • CANADIAN MILLENNIALS

JUL25

IF YOU AREN’T MOBILE, I DON’T WANT YOU! – MILLENNIALS; UNLOYAL TO LOYALTY CARDS

Over the past few years I have collected plenty of loyalty cards, I have 3 different gas stations, Shopper’s, Airmiles, Plum Rewards, and just about every coffee shop you can think of. Most ultimately end up in the same place, the drawer next to my desk.  I get asked every time I visit stores…

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Top Food Trends for Canadian Millennial Parents in 2013 – Keep it Local and Nutritious

  • MARKETING & ADVERTISING

JUL19

TOP FOOD TRENDS FOR CANADIAN MILLENNIAL PARENTS IN 2013 – KEEP IT LOCAL AND NUTRITIOUS

Now that we’re half-way through the year 2013, I think it’s about time to review how far along predicted food trends are in Canada, specifically as they relate to the fastest growing generation of new parents, Canadian Millennials. The NRA Forecasts Top 10 Menu Trends: Late last…

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PC Plus Points and the Grocery Shopping Experience

  • MARKETING & ADVERTISING

JUL18

PC PLUS POINTS AND THE GROCERY SHOPPING EXPERIENCE

A few months ago, President’s Choice/Loblaw launched its newest rewards/loyalty program called PC Plus. They describe the program as a “smart rewards program” that tailors rewards according to your own shopping preferences and behaviour. Now, I admit, I’m a rewards…

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Few Gen Y Women aspire to be business leaders? Not your kind of business leaders

  • CANADIAN MILLENNIALS

JUL17

FEW GEN Y WOMEN ASPIRE TO BE BUSINESS LEADERS? NOT YOUR KIND OF BUSINESS LEADERS

A recent Canadian Zeno Group study that surveyed 1,000 Canadian female university graduates was reported widely in the media last week. Its results showed that only 6% of female university graduates surveyed said they wanted to be a CEO at a corporation some day and 12% said they wanted to…

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The Road to 2015: Rebuilding the Conservative Majority Coalition

  • POLITICS & PUBLIC AFFAIRS

JUL15

THE ROAD TO 2015: REBUILDING THE CONSERVATIVE MAJORITY COALITION

The federal Conservative Party has faced an unquestionably difficult spring.  Multiple ethics and spending controversies, a mini backbench revolt, slow economic growth, and the emergence of a dynamic and youthful Justin Trudeau as Liberal leader has the Tories now in second place in vote…

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What is Happening to Federal Conservative Support in BC?

  • POLITICS & PUBLIC AFFAIRS

JUL11

WHAT IS HAPPENING TO FEDERAL CONSERVATIVE SUPPORT IN BC?

As we await the pending Cabinet shuffle that is rumored to be happening any day now (delayed likely due to the tragedy in Lac-Megantic), I thought a quick review of where the Harper Conservatives stand in terms of vote intention was in order. Our latest poll released at the end of June had…

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Harper Government Approval and the Road to 2015

  • POLITICS & PUBLIC AFFAIRS

JUL08

HARPER GOVERNMENT APPROVAL AND THE ROAD TO 2015

With Stephen Harper set to shuffle his Cabinet, it is a good time to assess how Canadians judge the performance of the federal government overall and in certain key policy areas. Our latest national survey (June 19 to 23, 2013) asked Canadians whether they approved or disapproved of the job…

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Canadian Millennial Wine Tour: Niagara Region

  • CANADIAN MILLENNIALS

JUL05

CANADIAN MILLENNIAL WINE TOUR: NIAGARA REGION

After all the fun we had last Thursday at the Drinks Ontario Summer Luncheon, David and I, along with a group from Bevsupport decided to venture to a few wineries to unwind before the long weekend. Despite some rainy weather, we left Toronto and headed along the crowded QEW towards Niagara….

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The Best Rewards Programs in Canada According to Millennials – Loyalty Redefined by Canadian Retailers

  • MARKETING & ADVERTISING

JUL05

THE BEST REWARDS PROGRAMS IN CANADA ACCORDING TO MILLENNIALS – LOYALTY REDEFINED BY CANADIAN RETAILERS

This article is Part 2 of my series titled “Loyalty Redefined by Canadian Retailers”. If you haven’t already, discover The Top 10 Rewards Programs in Canada in Part 1 of this series! Please keep an eye out for more insights about your favourite Canadian rewards programs in…

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What we learned from Millennial month at Abacus Data – Gen Y Wants Options

  • CANADIAN MILLENNIALS

JUL05

WHAT WE LEARNED FROM MILLENNIAL MONTH AT ABACUS DATA – GEN Y WANTS OPTIONS

After a month of sharing some of our research highlights and personal insights on the Millennial generation, we’ve pulled one common theme that people should know about this generation. The Millennial generation in Canada wants options. Millennials are seeking to carve our own unique…

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Unlocking the Mystery of the Millennials: A Presentation to Drinks Ontario

  • CANADIAN MILLENNIALS

JUL02

UNLOCKING THE MYSTERY OF THE MILLENNIALS: A PRESENTATION TO DRINKS ONTARIO

Last week I joined our Director of Consumer Research Sean Copeland at the Drinks Ontario Summer Lunchon to watch a Abacus CEO David Coletto’s