Author Archive: Felecia Lowe

Abacus Insider

Millennial Moms – All Grown up and Ready to Spend

  • CANADIAN MILLENNIALS

JUL31

MILLENNIAL MOMS – ALL GROWN UP AND READY TO SPEND

For some reason, this week we can’t help but think about Millennial Moms. Yep, Millennials are in their 30’s, 20s and there are more on the way. We grow up fast and we are starting families of our own. This recent Forbes article, All grown up and ready to spend: Millennial Moms shares…

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Pot Politics: Is marijuana legalization a vote getter?

  • POLITICS & PUBLIC AFFAIRS

JUL30

POT POLITICS: IS MARIJUANA LEGALIZATION A VOTE GETTER?

There has been quite a bit of discussion (here, here, here, and here) in the media about Justin Trudeau’s recent announcement that he would legalize marijuana use in Canada. A lot of the reaction to his announcement is speculation about whether it will have a positive effect on Liberal…

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Millennials and Savings: Is Starting Early Savvy, or Just Necessary?

  • BUSINESS & FINANCE
  • CANADIAN MILLENNIALS

JUL25

MILLENNIALS AND SAVINGS: IS STARTING EARLY SAVVY, OR JUST NECESSARY?

A recent article published in the Financial Post on July 22, suggests that Millennials are saving at a much younger age than other generations.

Of course when futuristic options like the automated cryptocurrency platforms are available to enjoy profitable outcomes, any time, who wouldn’t want to participate and enjoy the success of savings as early as possible? If you too are interested, check this Full Article on the reliable ways of one such crypto robot to understand better!

While the article correctly identifies that Millennials face financial pressures not experienced by other generations, including higher tuition…

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If you aren’t mobile, I don’t want you! – Millennials; Unloyal to Loyalty Cards

  • CANADIAN MILLENNIALS

JUL25

IF YOU AREN’T MOBILE, I DON’T WANT YOU! – MILLENNIALS; UNLOYAL TO LOYALTY CARDS

Over the past few years I have collected plenty of loyalty cards, I have 3 different gas stations, Shopper’s, Airmiles, Plum Rewards, and just about every coffee shop you can think of. Most ultimately end up in the same place, the drawer next to my desk.  I get asked every time I visit stores…

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Top Food Trends for Canadian Millennial Parents in 2013 – Keep it Local and Nutritious

  • MARKETING & ADVERTISING

JUL19

TOP FOOD TRENDS FOR CANADIAN MILLENNIAL PARENTS IN 2013 – KEEP IT LOCAL AND NUTRITIOUS

Now that we’re half-way through the year 2013, I think it’s about time to review how far along predicted food trends are in Canada, specifically as they relate to the fastest growing generation of new parents, Canadian Millennials. The NRA Forecasts Top 10 Menu Trends: Late last…

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PC Plus Points and the Grocery Shopping Experience

  • MARKETING & ADVERTISING

JUL18

PC PLUS POINTS AND THE GROCERY SHOPPING EXPERIENCE

A few months ago, President’s Choice/Loblaw launched its newest rewards/loyalty program called PC Plus. They describe the program as a “smart rewards program” that tailors rewards according to your own shopping preferences and behaviour. Now, I admit, I’m a rewards…

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Few Gen Y Women aspire to be business leaders? Not your kind of business leaders

  • CANADIAN MILLENNIALS

JUL17

FEW GEN Y WOMEN ASPIRE TO BE BUSINESS LEADERS? NOT YOUR KIND OF BUSINESS LEADERS

A recent Canadian Zeno Group study that surveyed 1,000 Canadian female university graduates was reported widely in the media last week. Its results showed that only 6% of female university graduates surveyed said they wanted to be a CEO at a corporation some day and 12% said they wanted to…

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The Road to 2015: Rebuilding the Conservative Majority Coalition

  • POLITICS & PUBLIC AFFAIRS

JUL15

THE ROAD TO 2015: REBUILDING THE CONSERVATIVE MAJORITY COALITION

The federal Conservative Party has faced an unquestionably difficult spring.  Multiple ethics and spending controversies, a mini backbench revolt, slow economic growth, and the emergence of a dynamic and youthful Justin Trudeau as Liberal leader has the Tories now in second place in vote…

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What is Happening to Federal Conservative Support in BC?

  • POLITICS & PUBLIC AFFAIRS

JUL11

WHAT IS HAPPENING TO FEDERAL CONSERVATIVE SUPPORT IN BC?

As we await the pending Cabinet shuffle that is rumored to be happening any day now (delayed likely due to the tragedy in Lac-Megantic), I thought a quick review of where the Harper Conservatives stand in terms of vote intention was in order. Our latest poll released at the end of June had…

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Harper Government Approval and the Road to 2015

  • POLITICS & PUBLIC AFFAIRS

JUL08

HARPER GOVERNMENT APPROVAL AND THE ROAD TO 2015

With Stephen Harper set to shuffle his Cabinet, it is a good time to assess how Canadians judge the performance of the federal government overall and in certain key policy areas. Our latest national survey (June 19 to 23, 2013) asked Canadians whether they approved or disapproved of the job…

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Canadian Millennial Wine Tour: Niagara Region

  • CANADIAN MILLENNIALS

JUL05

CANADIAN MILLENNIAL WINE TOUR: NIAGARA REGION

After all the fun we had last Thursday at the Drinks Ontario Summer Luncheon, David and I, along with a group from Bevsupport decided to venture to a few wineries to unwind before the long weekend. Despite some rainy weather, we left Toronto and headed along the crowded QEW towards Niagara….

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The Best Rewards Programs in Canada According to Millennials – Loyalty Redefined by Canadian Retailers

  • MARKETING & ADVERTISING

JUL05

THE BEST REWARDS PROGRAMS IN CANADA ACCORDING TO MILLENNIALS – LOYALTY REDEFINED BY CANADIAN RETAILERS

This article is Part 2 of my series titled “Loyalty Redefined by Canadian Retailers”. If you haven’t already, discover The Top 10 Rewards Programs in Canada in Part 1 of this series! Please keep an eye out for more insights about your favourite Canadian rewards programs in…

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What we learned from Millennial month at Abacus Data – Gen Y Wants Options

  • CANADIAN MILLENNIALS

JUL05

WHAT WE LEARNED FROM MILLENNIAL MONTH AT ABACUS DATA – GEN Y WANTS OPTIONS

After a month of sharing some of our research highlights and personal insights on the Millennial generation, we’ve pulled one common theme that people should know about this generation. The Millennial generation in Canada wants options. Millennials are seeking to carve our own unique…

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Unlocking the Mystery of the Millennials: A Presentation to Drinks Ontario

  • CANADIAN MILLENNIALS

JUL02

UNLOCKING THE MYSTERY OF THE MILLENNIALS: A PRESENTATION TO DRINKS ONTARIO

Last week I joined our Director of Consumer Research Sean Copeland at the Drinks Ontario Summer Lunchon to watch a Abacus CEO David Coletto’s

Canada’s Best and Worst Provinces: 2013 edition

Last year we released a survey measuring Canadian perceptions about the best and worst provinces on a number of metrics.

This year again as we approached Canada Day, we have released the latest edition of our annual provincial perceptions survey.

Canadians were once again asked their opinion on country’s best and worst provinces across a range of topics.

The survey found that Alberta and British Columbia topped the list on five of the six positive attributes tested while Quebec topped the list in three of five of the negative attributes tested.

Alberta was most likely to be viewed as the best managed province, the province with the lowest income taxes, and as the best place to open a business.So, if you are residing here, why not utilize this best chance of opening a business? Is money your concern? Then, need not be as there are simplest yet, highly profitable ways like the automated cryptocurrency investment procedures to grow your money for the business abundantly! If you are eager to know more then, this review might be helpful to you!

In contrast, Quebec was most likely to be viewed as the worst managed province, the worst place to open a business, and the province with the least friendly people.

Other winners (or losers) included British Columbia as having the most beautiful scenery and the place Canadians would most like to visit on a vacation while Newfoundland and Labrador edged out Quebec and Nova Scotia as having the friendliest people.

Ontario was perceived to have the highest personal income taxes while Saskatchewan had the unfortunate distinction of once again being perceived to have the least beautiful scenery in the country.

Download the detailed tables

Canada Map Best and Worst

Best and Worst Managed

2013
Best managed: Alberta (35%), Ontario (21%), British Columbia (14%)
Worst managed: Quebec (43%), Ontario (23%), Newfoundland and Labrador (7%)

2012
Best managed: Alberta (45%), Ontario (14%), Saskatchewan (12%)
Worst managed: Quebec (47%), Ontario (22%), British Columbia (7%)

There were definite changes in Canadians’ perceptions of provincial management from 2012 to 2013, particularly in provinces which held elections this year. While Alberta continued to be seen as Canada’s best managed province by a plurality of Canadians, it dropped ten percentage points from 2012.

Quebec, in contrast, continued to be perceived as the worst managed province by almost half of respondents (43%). Ontario, meanwhile, was the most polarizing province, with nearly a quarter of respondents seeing it as both the best and worst managed in 2013.

Lowest and Highest Income Taxes

2013
Lowest: Alberta (45%), Newfoundland and Labrador (10%), Saskatchewan (7%)
Highest: Ontario (31%), Quebec (28%), British Columbia (19%)

2012
Lowest: Alberta (57%), Newfoundland and Labrador (9%), Quebec (6%)
Highest: Ontario (32%), Quebec (31%), British Columbia (16%)

Overall order remained virtually unchanged since 2012, though Saskatchewan edged out Quebec by one percentage point to take the third spot on the lowest income tax list. Alberta topped the list again as the province Canadians believed to have the lowest income taxes. Newfoundland and Labrador trailed well back in second followed by Saskatchewan in third.

Ontario and Quebec were basically tied as the province considered to have the highest income taxes followed by British Columbia in third at 16%. Considering that Ontario and B.C. have some of the lowest taxes in the country, the results present a perception problem for both provinces. It seems the grass is always greener when it comes to tax rates in other provinces.

Best and Worst Place to Open a Business

2013
Best Place: Alberta (33%), Ontario (27%), British Columbia (13%)
Worst Place: Quebec (27%), Newfoundland and Labrador (19%), Prince Edward Island (13%)

2012
Best Place: Alberta (37%), Ontario (22%), British Columbia/Saskatchewan (11%)
Worst Place: Quebec (25%), Newfoundland and Labrador (24%), Ontario (13%)

Alberta was seen as Canada’s most business friendly province with a third of respondents saying it was the best place in Canada to open a business. Ontario was second with 22% followed by British Columbia at 13%.

Quebec was perceived to be the worst place to open a business followed by Newfoundland and Labrador, while PEI edged out Ontario to take the third ‘worst place to open a business’ slot.

Most and Least Beautiful Scenery

2013
Most Beautiful: British Columbia (54%), PEI (9%), Newfoundland and Labrador (8%)
Least Beautiful: Saskatchewan (43%), Manitoba (20%), Quebec (8%)

2012
Most Beautiful: British Columbia (50%), Newfoundland and Labrador (10%), PEI (9%)
Least Beautiful: Saskatchewan (47%), Manitoba (20%), Ontario/Alberta (8%)

B.C. once again topped the list of most beautiful provinces, “Beautiful British Columbia” is an appropriate slogan for Canada’s westernmost province. More than half of all respondents (54%) felt that B.C. had the most beautiful scenery in Canada, followed by PEI and Newfoundland and Labrador.

Saskatchewan again topped the list for least beautiful province, followed by Manitoba and Quebec in third.

Most and Least Friendly People

2013
Most Friendly: Newfoundland and Labrador (22%), Quebec (16%), Nova Scotia (12%)
Least Friendly: Quebec (46%), Ontario (29%), Alberta (8%)

2012
Most Friendly: Newfoundland and Labrador (26%), Quebec (14%), Nova Scotia (11%)
Least Friendly: Quebec (45%), Ontario (27%), Alberta (12%)

This category saw virtually no change from the results in 2012. Newfoundlanders and Labradoreans were again most likely to be considered Canada’s most friendly. Over one in four respondents selected Canada’s easternmost province as the friendliest, followed by Quebec and Nova Scotia. As a region, Atlantic Canada was seen as the friendliest by over half of Canadians.

Quebec was perceived to have Canada’s least friendly people, as over four in ten respondents selected La Belle Province. Ontario was second at 29% while Alberta came third at 8%.

Place Canadians Would Most Like to Visit

2013
Most Like to Visit: British Columbia (33%), PEI (13%), Newfoundland and Labrador (12%)

2012
Most Like to Visit: British Columbia (29%), PEI (17%), Newfoundland and Labrador (16%)

Overall, there was no observed change in travel preference between 2012 and 2013. Canadians, it seems, want to visit the coast, with three-quarters of Canadians selecting a coastal province for their vacation destination of choice. While a third of Canadians would like to visit British Columbia (33%), 41% would like to visit one of the Atlantic provinces.

Methodology
The survey was conducted online with 999 respondents in English and French using an internet survey programmed and collected by Abacus Data. A random sample of panelists was invited to participate in the survey from a representative panel of Canadians. The survey was completed from June 19 to 23, 2013.

Since the online survey was not a random, probability based sample, a margin of error could not be calculated. The Marketing Research and Intelligence Association prohibits statements about margins of sampling error or population estimates with regard to most online panels.

The margin of error for a probability-based random sample of 999 respondents using a probability sample is +/- 3.1%, 19 times out of 20.

The data was weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, education level, and region.

These questions were posed as part of the Abacus Data monthly Omnibus survey.