Unlocking the Mystery of Canadian Millennials – Register for MRIA Toronto Chapter Speaker Event
Speaker Event: Unlocking the Mystery of Canadian Millennials
The goal of this topical speaker event and expert panel discussion is to deliver a profile of Canadian Millennials and how to better engage and deliver to this rapidly emerging market.
Expert Panel Discussion:
- Maria Popova – Director, Research Services at Uthink Online
- Pamela Lawson – Marketing Director, Senior Vice President’s Office at LCBO
- David Coletto – CEO at Abacus Data
Thursday, October 3, 2013
- 6:00 pm – Registration
- 6:30 pm – Speaker Session
- 7:00pm – Expert Panel
- 7:30pm – Open networking
(Refreshments and cash bar)
80 Bloor Street East
- MRIA Members $60
- Non-Members $75
- Students $25
Millennials, those born between 1980 and 2000 make up a group of about 8.9 million Canadians; they are the first generation to transition from childhood to adulthood during the Internet age and they are changing the way our world works.
Shaped by increased diversity, liberalized social norms, the self-esteem movement and high internet accessibility, Millennials are unlike any generation that came before them. They’re willing to give back to society and believe they’re the right people to do so. They grew up during a time of economic expansion and prosperity between 1980 and 2000. They were coddled by their parents and raised to believe they were special and deserve a high standard of living.
Because they were raised in a fast-paced, technology and media immersed society they operate in a different way from previous generations. Millennials are one of the most difficult groups to engage in research projects because they are highly mobile and less likely to participate in research studies. Yet, they are the emerging market as consumers, employees and citizens and therefore critical to the success of many brands, corporations, governments, and advocacy groups.
In 2011 Abacus Data (www.AbacusData.ca) founded a specialized research practice which offers expertise in the Millennial generation (www.CanadianMillennials.ca) to help organizations better understand, prepare for and engage this new group of consumers, voters and employees.
Register Now through the MRIA Portal. Once logged into the Portal, select “Events”, then “Process an Event / Publication transaction” and select the event you want to attend. I hope to see you there!
What is the Market Research and Intelligence Association – Toronto Chapter?
The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.
The MRIA has chapters throughout Canada, which are in charge of regional representation and the promotion of standards and continued education at the local level.