Voice of Vovici Blog Scores 2nd Place in Top Market Research Blogs of 2011

Voice of Vovici Blog

Are you surprised? This blog post reveals the details behind why the Voice of Vovici blog placed 2nd place overall in the top market research blogs of 2011.  In my next top blog post I will reveal the details of why the 1st place market research blog of 2011 won it’s title! 

If you don’t really know what this “top 10 #MRX blogs” thing is all about; each week I have posted a blog review for one of the top 10 market research blogs of 2011 in which reveal where and why that blog placed in the top 10. I encourage you to leave a comment below if you don’t agree with my choices.

Have you not been reading my top market research blog articles right from the beginning? Please read the articles when I first revealed “The 25 contenders for the top 10 places” and also when I revealed “The 10 Finalists“.

NOTE: I have been using my list of top 10 market research blogs to  rank the blogs in order from 1 to 10 based solely on my subjective analysis of their market research related content.

In 2nd place for top market research blogs of 2011 is the Voice of Vovici Blog!




What is this market research blog about?


The blog I’m reviewing today is yet another blog that is managed by a well-known company in the market research world, but this time the company is “Vovici”. 

Vovici’s solutions have transformed thousands of organizations by delivering the insight required to implement customer-centric changes that increase the bottom line. We help our customers to:

 

    • Collaborate:

Get closer to their customers through surveys, communities and social media

    • Illuminate:

Uncover and share insight to inspire action and drive accountability

    • Transform:

Transform their business by leveraging feedback to deliver customer-driven value and results

    • Thrive:

Implement customer-centric changes that increase the bottom line

– Vovici.com

Vovici is currently most well-known by market researchers for its feature rich online survey, survey analysis, and online community platforms. Even if you don’t recognize any of the Vovici platforms, you’re sure to recognize its Vice President of Strategy, Jeffrey Henning for his enthusiastic blogging about everything related to the market research industry.

The Voice of Vovici blog was actually one of the very first market research specific blogs that I began following when I decided to emerse myself in the industry and start my new market research blog back in November of 2010. I came across the blog when one of my Google searches revealed the great resource named Alltop.com, which is a blog directory and network with some of the best market research blogs and latest story headlines. If you haven’t already bookmarked “market-research.alltop.com” for future visiting then I suggest you do it now.

When browsing the Voice of Vovici blog you will notice that there is a wide variety of articles written, from those targeting the most amateur of market researchers and marketers to those targeting the most savvy ones.  Jeffrey Henning writes the majority of these articles, but recently I have seen a surge in  articles written by Nancy Porte, VP of Customer Experience.

Almost everyday there is one or more new articles posted on the Voice of Vovici blog and an ongoing push of free Vovici webinars and white papers. With the blog being started in 2007, there is definitely no lack of information available there.

What makes this blog good and what makes it bad?

The Voice of Vovici blog has quickly become one of the most popular market research blogs in the industry over the last year. This popularity is largely due to the wide range of topics it covers and the relevance, timeliness, and detail of the information provided. The success of this blog also has to do with the fact that it is one of the very few market research blogs that is written by respected industry experts and is updated on an extremely frequent basis … to the point where I wonder if Jeffrey Henning ever sleeps.

I really enjoy the creativity behind many of the Voice of Vivici blog articles and the blog itself. I find myself surprised on a regular basis by the unexpected approaches that Henning uses to discuss a relevant market research topic. However, I have an inclination that some of the innovation in many of my favourite blogs sparks from the creativity of others.  For example, the 1st New Market Research blog cartoon was released on Jan 20th, 2011 and the 1st Voice of Vovici blog cartoon was released on Jan 2nd, 2011. Was this just a coincidence of great minds thinking alike? Well, in this case it was a coincidence, but you get my point.

With over 800 blog articles to browse through on the Voice of Vovici blog, there should be at least a dozen stories of interest for even the most knowledgeable of market researchers.

If you want to become fully submerged in the market research industry online then I would highly recommend following this blog. If you only want a light read every once and a while and have no intentions of becoming addicted to reading about the latest in market research and telling all of your colleagues about it, then this may not be the blog for you.

I closely follow most of the Vovici management team on Twitter and I find their involvement in the research community very inspiring. It’s rare that anyone in the world can connect with a VP within minutes, but try a direct Twitter message to Jeffrey Henning (@JHenning) and you’ll realize these Vovici guys know how to stay connected to their network.



What are this blog’s five most recent articles?



Did you happen to miss who placed in 3rd for the top market research blogs of 2011?! Then please take a moment to look at the article describing why the Cvent Web Surveys Blog Scores 3rd Place.


Thanks again,

Sean Copeland is a certified marketing research professional (CMRP) known for his broad knowledge of the research workflow, his disruptive approach to problem solving and for building strong client relationships. In over 5 years Sean has developed, sold, executed, and managed hundreds of consumer research studies using a variety of new and traditional research methodologies.

Contact Sean Copeland:

T: 647-269-5085

E: sean@abacusdata.ca

W: http://www.abacusdata.ca

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