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Mood of Canadians: Less mad just as pessimistic

According to a new national survey from Ottawa-based Abacus Data, a fewer number of Canadians admit being mad as hell but a majority continue to believe that things were generally better 20 years ago.

“While general anger is down from two months ago, Canadians still lack the can-do spirit about the future that we’ve all been told Canadians carry,” said David Coletto, CEO of Abacus Data.  “Despite the relatively good economic mood in Canada compared to other countries, the mood among Canadians remains sour and nostalgic.  Many are looking for a pick-me up to give hope that tomorrow will be better than today.”

Things were better 20 years ago

Nationally, 52% of Canadians surveyed said they either strongly or somewhat agreed that things were better 20 years ago while 24% disagreed.  Another 19% said they neither agreed nor disagreed.

Opinion was fairly consistent across subgroups with even a plurality of millennial Canadians (37%) agreeing with the statement.  Ontario residents were the most likely to agree with the statement (59%) while Albertans were the least likely to agree (46%).

I’m mad as hell and not going to take it anymore

Canadians we surveyed were much less likely to agree with this statement.  Nationally, 22% of Canadians either strongly or somewhat agreed that they were mad as hell and not going to take it anymore, a five percentage point decline since June.  Sixty percent of Canadians disagreed with the statement.

Men were more likely to agree with the statement than women (men 25% agree, women 19% agree).  Ontario residents were the most likely to agree (30%) while Quebec residents were the least likely (10%).

The next generation of Canadians will be better off than my generation

By and large, Canadians are not overly optimistic about the future with only 17% either strongly or somewhat agreeing that the next generation of Canadians will be better off than their generation.  Thirty-one percent neither agreed nor disagreed while 45% disagreed with the statement (27% strongly disagreed).

Opinion was consistent across subgroups indicating a high level of frustration and worry regardless of region and demographic profile.

Download the full report.

Methodology
Between August 12 and 15, 2011 Abacus Data Inc. conducted an online survey among 1,003 randomly selected Canadian adults from an online panel of over 150,000 Canadians. The margin of error—which measures sampling variability—is comparable to +/- 2.5%, 19 times out of 20.

Results of the survey were statistically weighted by gender, age, region, and education using census data from Statistics Canada and by past vote using Elections Canada results from the 2011 General Election. Totals may not add up to 100 due to rounding.

For more information about the survey findings, please contact Dr. David Coletto, CEO Abacus Data Inc. at (613) 884-4730 or david@abacusdata.ca