Public Opinion on the Canadian Museum for Human Rights

A Majority of Canadians Support the Canadian Museum for Human Rights but Few Would Visit Winnipeg Specifically to Visit It.

A small majority of Canadians would rather attend a Winnipeg Jets game than visit the museum.

Ottawa – A new poll from Ottawa-based Abacus Data conducted for QMI Agency finds that while a majority of Canadians support the building of the Canadian Museum for Human Rights, only 15% said they would be very or somewhat likely to make a special trip to Winnipeg, the home of the new museum, to visit the museum.

56% of Respondents Strongly or Somewhat Support Building the Museum

After being shown a short description about the Canadian Museum for Human Rights, respondents were asked whether they supported or opposed building the museum.  In all, 56% either strongly or somewhat supported the idea of the museum while only 11% opposed it.  Three in ten respondents (31%) neither supported nor opposed it.

Would you go to Winnipeg to Visit the Museum?

Those respondents living outside of Winnipeg were asked how likely they would be to make a trip to Winnipeg to visit the museum.  Few respondents said they would be likely to make a special trip (15%) with a majority (55%) saying they would be somewhat or very unlikely to make a trip to Winnipeg to visit the new museum when it opens. About one in four respondents (23%) said they were not at all interested in visiting the museum.

If in Winnipeg anyway, would you visit the museum?

A majority of respondents said they would be very or somewhat likely to visit the museum if they were already in Winnipeg for some other reason.  Twenty-seven percent said they would be unlikely to visit while 15% said they were not at all interested in visiting the museum.

Winnipeg Jets Game vs. Canadian Museum for Human Rights

Finally, respondents were asked if they could choose between attending a Winnipeg Jets game or visiting the Canadian Museum for Human Rights, which would they prefer.  A slight majority of respondents nationally (54%) said they would rather attend the Winnipeg Jets game while 46% would visit the museum.

Not surprisingly, men were more likely to prefer going to the Jets game (64% Jets, 36% museum) while women were more likely to prefer the museum (55% museum, 45% Jets).

The Big Picture

The results of this survey suggest that most Canadians support the idea of the Canadian Museum for Human Rights but few are likely to visit Winnipeg to specifically visit the museum.

Will the new museum be a boom to tourism in Winnipeg? Probably not.  But there is board support among the public for the idea of a museum devoted to human rights.

The other thing to keep in mind when considering the broad public support for the museum is the fact that no details about the cost and maintenance of the museum were mentioned in the survey.  It is likely that support for the museum would go down if respondents were told how much the museum cost to build and how much it will cost taxpayers to maintain and keep open.

Methodology

From January 16 to 19, 2012, Abacus Data Inc. conducted an online survey among 1,000 randomly selected Canadian adults from an online panel of over 150,000 Canadians.

Since the online survey was not a random, probability-based sample, a margin of error could not be calculated.  The margin of error for a survey of 1,000 respondents using a probability sample is +/- 3.1%, 19 times out of 20.

Results of the survey were statistically weighted by gender, age, region, language, and immigration status using census data from Statistics Canada and by past vote using Elections Canada results from the 2011 General Election. Totals may not add up to 100 due to rounding.

These questions were posed as part of the Abacus Data monthly omnibus survey.

Download the detailed tables.