A new survey of Canadian businesses conducted by BMO found that “personality traits outrank both credentials and education for many employers who are looking to hire new graduates.” According to the study, half of those businesses they surveyed plan to hire students or recent...

Last week, we released a poll that found the Ontario Liberal Party and PC Party of Ontario tied at 34% among decided voters with the NDP in third at 25%.  The Liberals are up six points since March while the NDP is down three and the PCs are down two. This survey found that while only one in...

Download detailed tables According to a new Ontario provincial survey, job creation, the economy, and health care wait times are the issues rated most important by Ontarians.  When asked which party was most trusted to manage the economy, the PC Party led by Tim Hudak had a four point...

TIME Magazine recently ran a cover story about the Millennial generation. In his article Joel Stein frames the Millennial generation as bloggers, hackers, terrorists and app-makers taking on entire industries. The title frames us as “lazy, entitled, narcissists who still live with their...

Download detailed tables According to a new Ontario provincial survey, more Ontarians have a positive impression of Kathleen Wynne and Andrea Horwath than have a negative impression. While Dalton McGuinty hurt Liberal fortunes and support, Kathleen Wynne’s personal popularity seems to...

Download detailed tables According to a new Ontario provincial survey, the Ontario Liberal Party led by Kathleen Wynne is now tied with the PC Party among decided voters.  Province wide, 34% of decided voters said they would vote for the Liberal Party while another 34% said they would vote...

Abacus Data was retained by the Sun News Network to conduct a study of the attitudes and vote intention of the BC electorate heading into the upcoming 2013 provincial election. The study included a national survey of 1,042 British Columbians aged 18 years and older. The provincial public...

There is a  life cycle for everything that we do, but most often in marketing we refer to product life cycles. Now, take a moment to ask yourself a critical question, “At what stage of life is my brand?”   It is essential that people at all levels of an organization ask...

UPDATED – May 6 at 5:45pm PT In an early version of this post, we incorrectly stated that the BC NDP’s position on fracking was to stop fracking until more studies are done.  We removed this reference as that is not the official position of the party.  Note that respondents were...

Recently, the Harvard Business Review published an article by entrepreneurship guru Steve Blank titled “Why the Lean Start up Changes Everything”.  Blank discusses the concept of the ‘lean start-up’ (see “Three Principles of the Lean Start-Up Method”), and how the notion of a traditional...

According to a provincial survey of eligible voters in British Columbia, a majority of British Columbians consider the current state of the BC economy to be ‘good’ or ‘ok’, while 23% rated it as either ‘very poor’ or ‘poor’. Only 23% believe the BC economy will get better in the next six...

Sean Copeland is a certified marketing research professional (CMRP) known for his broad knowledge of the research workflow, his disruptive approach to problem solving and for building strong client relationships. In over 5 years Sean has developed, sold, executed, and managed hundreds of...